Workflow Automation SaaS

2.5x demo bookings, trial conversion more than doubled

2.5x

Demo Increase

75 Days to Impact

56%

Cost Reduction

$18K

Monthly Ad Spend

2.5x

Demo Increase

56%

Cost Reduction

75 Days to Impact

$18K

Monthly Ad Spend

The Challenge

The Situation

Google Ads generating clicks. Zero pipeline.

This workflow automation company was running Google search ads with decent CTRs but terrible conversion rates. Traffic landed on their homepage (not a dedicated landing page). 78% bounce rate.

Before dilucidus

Demo Bookings

3-4/month

Cost per Demo

$4,500

Trial Conversion

After dilucidus

Demo Bookings

9/month

Cost per Demo

$4,500

Trial Conversion

14%

What Was Broken

Generic homepage as landing destination (78% bounce rate)
No retargeting, no follow-up sequences
Trial users had zero automated touchpoints
No UTM tracking or CRM integration

The Solution

Week 1: Analyzed account. Found good keywords but terrible landing experience. No retargeting pixel, no CRM integration.

Week 2-3: Built dedicated landing pages for top 3 use cases. Set up retargeting and proper tracking. Created 5-email onboarding sequence for trial users.

Week 4-10: A/B tested landing page headlines (15% lift). Added chatbot for instant demo booking. Built nurture sequence for pricing page visitors.

"We were about to kill our Google Ads budget entirely. Dilucidus didn't just fix the ads - they fixed the entire funnel. Now we're scaling up to $35K/month because we can actually see ROI."

— Head of Growth

Key Takeaways

What Worked:

Dedicated landing pages (3x conversion vs homepage)
Trial onboarding emails (2.8x more activations)
Retargeting pricing page visitors

What Didn't Work:

Generic homepage as landing page
Bottom-funnel ads without awareness campaigns